It’s the single most-reviewed beauty product in the world.
It combines hundreds of thousands of data points and information on 700 different skin tone combos, and the brand’s dedication to finding the right shade for everybody seems to be paying off with 340,460 reviews and a 4.6 star rating for the Woke Up Like This Foundation at the time of writing. Its 90-second PowerMatch quiz is the cornerstone of its tech-driven, inclusive offering, using the power of machine learning to match tens of millions of people with the right foundations and concealers with more than 90% accuracy, even without a visual of the person. Which is why we will be bold and unapologetic as we champion the spirit of all confident, successful women who are equal parts swagger and substance.”Īlthough research suggests most customers still prefer to buy colour cosmetics offline, the brand is clearly helping to change that, with its advanced AI-driven product matching and streamlined, thoughtful online shopping experience. “Who wants to be low maintenance anyway?” says the brand’s site, “And since when is owning a single, lightly tinted chapstick a good thing? To whomever started this no fuss trend, with all due respect, we’d cry for you but our mascara is too damn expensive.
The brand ethos is maximalist, with saturated, bold looks the brand’s hallmark in a world that’s come to embrace minimalism and normcore. “We have invested significant resources to further develop IL MAKIAGE, building a state of the art R&D division, enhancing our product offering, and creating a unique shopping experience in our mono-brand makeup boutiques. The brand re-launched in its new, maximalist, digital-first incarnation in 2018 by brother-sister duo Oran Holtzman and Shiran Holtzman-Erel. “When I acquired IL MAKIAGE a few years ago, I had a clear vision for the future – to build a global, professional, high-end makeup brand,” said brand CEO, Oran. That changed in 2017 when a consumer-focused private equity firm invested $29 million USD in the company to accelerate brand expansion in the United States before taking it global.
The prestige professional makeup brand was originally launched 1972 by NYC-based makeup artist Ilana Harkavi, but has been little known outside of the professional circuit in recent decades.
Internal applications, then our B2B based Bizapedia Pro API™ might be the answer for you.The fastest growing beauty brand in the US, IL MAKIAGE, launches in Australia today, following success in other foreign markets, including the UK and Germany. If you are looking for something more than a web based search utility and need to automate company and officer searches from within your WHAT'S INCLUDED IN THE ADVANCED SEARCH FORM? Utilize our advanced search form to filter the search results by Company Name, City, State, Postal Code, Filing Jurisdiction, Entity Type, Registered Agent,įile Number, Filing Status, and Business Category. While logged in and authenticated, you will not be asked to solve any complicated Recaptcha V2 challenges. In addition, all pages on Bizapedia will be served to you completely ad freeĪnd you will be granted access to view every profile in its entirety, even if the company chooses to hide the private information on their profile from the general public. Your entire office will be able to use your search subscription.